Twitter is a free online real-time social networking and micro-blogging service which was founded in 2006 by Jack Dorsey and Biz stone. It allows users to send and read “tweets”, which are text-based messages of up to 140 characters. Since its foundation, the service has quickly gained universal popularity. People join Twitter for a number of reasons. Some use it as a micro-blog, some for posting updates about their day-to-day activities and still others use Twitter as a part for their overall social media and marketing strategy. If you want to use Twitter for your business, here are five ways you can use it in an effective matter:
Identify potential customers, trends, stakeholders and competitors
Hashtag was first used by Twitter and now it is so popular that Facebook and Google+ have also adopted it in their search functions. You can use Hashtags to identify major stakeholders in your business, what is the recent industrial trend and who are your competitors. You can see who is following your competitors and these followers can be your potential customers. Try to organize your followings and instead of going for numbers, go for an organic growth of followers.
What is your Marketing Action Plan?
Have you created and action plan for the marketing of your business? This is one of the early and best tips for effectively using Twitter for your business. A Marketing Action Plan is your manual for creating a marketing campaign. Make a list relevant to your business and interests, be it a list of your potential or existing customers, a list of competitors or of all the things you can tweet about like a new product launch, a special offer, news on industry or important announcements. This will help you organize the tweets that you want to post or the tweets you want to read.
Post creative and interesting tweets
To draw more followers and to maintain them, the content you are sharing must be interesting and unique. You shouldn’t be afraid to get creative. Aside from celebrities, the most followed twitter accounts are of users who take chances and are creative. If you are a small business being creative and lighthearted will make you approachable and hence will make sure you have more followers.
Social Media is all about nurturing relationships
You want to have a community build around your brand. For this you need to maintain a two-way conversation and engage. To make sure that you respond to a tweet as quickly as possible, set up Twitter notifications on your phones or computers which will help you know when you are mentioned in a tweet. Thank people wherever it’s relevant to increase the traffic to your tweets. Monitor your “mentions” to see who is talking about you and develop a culture of responding by including “@” symbol before their Twitter user names.
Maintain a reasonable frequency for your tweets
When you have loads of information to share, it is tempting to post all of them in one go to save time and energy. Sometimes people think that it is necessary to increase visibility to keep tweeting frequently. However, you should avoid using this strategy. It is rather annoying to see several tweets from the same business posted continuously within minutes of each other. Since twitter streams are speedy, it is recommended that you post often to maintain your visibility but not too often. One of the best ways to decide the frequency of your tweets is to monitor how your audience is reacting to your tweets. You can adjust the frequency of your tweets accordingly.
Internet marketing is not only a way to make your business profitable; it is also an experience you can enjoy. You can give your business a big boost by spending a little time on Twitter without any cost.